One Action a Day: Find Out Who Is Linking To You
In this series of short entries entitled “One Action a Day”, every exercise is designed to help corporate bloggers gain insight into the readership or inspire for future posts by looking at your site statistics. Best of all, it should only take a few minutes of your day, so you can get on with the many other projects you’re responsible for!
In the last entry, I suggested looking at the top keywords your readers use to discover your site. Today, we’ll look at your referral traffic.
Referrers are the fellow bloggers or website owners who link to you. If you’re using Google Analytics, look at Referring Sites, under the Traffic Sources tab, and expand the list beyond the default top 10. How many of these do you recognise? Are there some unknown or new sources?
Click through to their site and educate yourself on what the site is about, who runs it and in what light your site was mentioned. If it was mentioned in a positive or neutral light, why not leave a comment thanking the author for the unexpected link or drop them an email? On the other hand, if the post stinks, take your time and be level-headed in your answer. Remember that if you can solve this person’s problem, you may find yourself with a new brand evangelist.
Make it a regular activity to look at your referring sites, and build relationships with their owners. Not only are these inbound links valuable in terms of SEO, but you’ll be growing your network and building a livelier community around your business.
Read all “One Action a Day” tips.
Tags: analytics, community, google analytics, one action a day